A Creative Approach LLC/Donna L. Scocozza

The Art of Culinary Content
South Florida
"Allow your passion to become your purpose, and it will one day become your profession." G. Bernstein My passion for creating culinary content has been my profession for more than 20 years.

About

A Creative Approach LLC/Donna L. Scocozza

content development
food writing/blogging
recipe testing and development
product testing
product use/care manuals
photography/food styling
product sales training
copywriting

I am a seasoned writer/editor who can create delightful, relatable, and relevant content for your project.

I have loved the art of writing and story telling since I first opened a picture book as a child. My fascination with food and magazines started with my Italian grandfather's incredible garden and kitchen, and my Mom's monthly issues of her favorite women's titles: Woman's Day, Good Housekeeping, and others.

By the time I walked into Woman's Day magazine's food test kitchen to start an internship, my passion was in full flame. That passion now extends to e-commerce, social media, video scripting, and more.

I am skilled at crafting content that delivers on key messages, whether it's for an article, a blog, a product presentation or packaging.

I have devoted much of my writing career to the universally loved subject of food and health (everything from feature articles in consumer and trade magazine and blogging on my e-zine, http:// sucreemagazine.com, to cookbooks, recipes on e-commerce sites, and so on).

Not a food client? No worries. I also have other samples in my portfolio. Among those are instruction manuals, press releases, brochures--with and without recipes, product reviews, packaging copy, preparation directions, POP materials and more.

Throughout my career, I have worked with a wide variety of clients to provide content that attracts, assists, and engages consumers.